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SAP Customer Relationship Management (SAP CRM)

by SAP AG
The SAP Customer Relationship Management (SAP CRM) application provides best-in-class functionality for marketing, sales, and service. By supporting customer-facing business processes across multiple interaction channels, SAP CRM enables organizations to focus on strategies for customer-driven growth. SAP CRM has helped the best-run companies in more than 25 industries make the most of their relationships with customers. With SAP CRM, your organization can capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes, and quickly adapt to changing business and customer needs.

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  • Key Features
    • Increase returns on your marketing investments
    • Increase customer satisfaction
    • Maximize visibility into and control of your entire marketing process
    • Web channel enablement
    • Drive customer demand
    • Improve credibility with your customers
    • Build lasting customer loyalty
    • Reduce costs of customer service and field service
    • Maintain focus on productive activity
    • Grow profitable relationships
    • Make intelligent business decisions with enhanced customer insights
    • Increase customer convenience and satisfaction
    • Reduce the cost of sales and support
    • Increase customer loyalty
    • Sales:
    • Improve sales and service profitability
    • Improve sales efficiency
    • Increase marketing velocity and speed to market
    • Running an interaction center:
    • Decrease service giveaways
    • Service:
    • Transform service into a profitable line of business
    • Drive revenue
    • Marketing:
    • Eliminate barriers to productivity
    • Drive revenue and extend market reach

  • Target Business Size
    • Mid-Size (100-999 employees)
    • Large (1000+ employees)
    • Small (<100 employees)

  • Platform
    • Microsoft Windows NT/2000/XP
    • Microsoft Windows CE
    • Microsoft Windows Server 2003
    • IBM AIX
    • Palm OS
    • IBM OS/400

  • Database
    • Oracle
    • IBM DB2
    • Microsoft SQL Server
    • IBM DB/400
    • Informix
  • CORE CAPABILITIES
    • Call Center & Customer Service
    • Campaign Management
    • Contact & Account Management
    • CRM Reporting & Analytics
    • Deal & Promotions Management
    • Field Service Management
    • Market Strategy & Brand Management
    • Multi-Channel Fulfillment & Service
    • Opportunity Management
    • Partner Relationship Management
    • Pricing & Contract Management
    • Quote & Order Management
    • Sales Configurator
    • Sales Forecasting & Planning
    • Sales Incentives & Compensation
    • Warranty & Returns Management

  • Industries
    • Electronics and Semiconductors
    • Pharmaceuticals
    • Metals - Fabrication and Assembly
    • Automotive OEM
    • Industrial/Heavy Equipment and Machinery
    • Aerospace and Defense
    • Textiles and Apparel
    • Other Transportation (Railroad, Ships, Boats)
    • Consumer Packaged Goods - Food Products
    • Miscellaneous Manufacturing
    • Oil and Gas
    • Consumer Packaged Goods - House, Health, Beauty Products
    • Medical Devices
    • Consumer Packaged Goods - Beverage, Tobacco
    • Metals - Primary (Mills, Foundries)
    • Automotive Supplier
    • Chemicals
    • Plastics and Rubber Products
    • Electrical Equipment
    • Instruments and Controls
    • Hi-Tech (Computers, Communications, Office)
    • Pulp and Paper

  • Countries

About SAP AG

Founded in 1972, SAP is the recognized leader in providing collaborative business solutions for all types of industries and for every major market.
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Phone:49/6227/7-47474 http://www.sap.com

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